CRM Automation Manager

Zp-services

Key Responsibilities:
- Manage, Operate, analyze and optimize automation processes
- Assist and develop all automation initiatives
- Clearly communicate all CRM/Retention/Churn/E-mail plans and ensure all assets launch flawlessly.
- Develop and implement marketing strategies and plans to retain and activate existing customers.
- Manage existing customer segments and develop new ones, if necessary.
- Recommend models to improve metrics on email, direct mail and retention.
- Manage suppliers on all creative development and provide strong guidance and feedback.
- Manage and optimize the design, content, targeting and messaging of CRM communications.
- Manage and distribute a comprehensive consumer calendar to communicate all planned CRM/ activities using email, mobile, pop-ups, SMS, Automatic processes, events, etc.

Qualifications

Proven success using and developing marketing solutions involving integrations between marketing automation, CRM, websites, and/or other digital marketing tools
Bachelor’s degree in marketing or related field
Exp from an online company - must
Fluent English